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For Students: Your first Demo Reel…. Structure, presenting work that gets you noticed.
3:51 PM on Fri 20 Feb 2009
Filed under: Education
I recently had some junior artists on vfx connection inquire about what they should have on their reels. After thinking about it I thought it would make a pretty good blog, and a jumping off point for additional discussions.

Needless to say it’s tough when you first come out of school. As a new graduate, you’ll now be dealing with the stress of people and shops that are “business oriented”.  For your first job, odds are you are going to have to “pay your dues” doing work that you really don’t want to, but, it’s a foot in the door in real work environment and (hopefully!) it will pay some of your bills. The thing is your reel separates you from the rest of your piers getting out of school who are looking for the same work you are.... Your reel is what gets you that first gig, what makes people take an interest, and sets you above the pack. Without a reel that stands out (---unless your Mommy or Daddy is already in the industry), you might be fortunate to have a nice interview, but you won’t be called back.

I know when I look at a reel of a company or a seasoned individual; I want to see something that stands out. There are far too many shops that have the same "look" to their work. In fairness, it’s often the agency factor of “beating a good idea to death” because after the initial concept is seen, everyone else has to do it as well. Students run into the same problem. Once graduation arrives, the reels pour in with the same test, from all the students of the same class, over and over again. Ask yourself, what makes your test, and entire reel for that matter, stronger than the others…? Did you spend the time to do something different? Am I saying don’t show something that you had done because it was also done by others…? No. Most people recognize that is part of the curriculum of a school. Its just what can YOU do in addition to that work that makes YOUR work unique. 

So, ok, what should be on it….? Yeah, we’d all like to leave school with the next "Lord of The Rings" battle sequence, a polished and perfect piece of character animation that Pixar would drool over, or a seamless piece of compositing that has people scratching their heads saying “how was that done?” Realistically, however, in almost all instances, that isn’t going to be the case.
 
First think in basic terms: “What” do you want to be doing in your future career?  If you want to be a character animator, have your reel lean towards character animation, matte painting, for matte painters, etc.. Sure, at this stage “well rounded” is good, but try to steer the overall look in the direction you want to move in… ---Yes, there may be those that don’t know at this point so they put everything on the reel. Unfortunately in the professional “‘Reel’ World” most people, and agencies in particular, don’t spend the time looking at every piece, so put your strongest work first.  In a number of instances they cruise through the reel looking for what specifically pertains to their current project. A prospective employer is going to think along the same terms. Look at the work, something catches their eye, and your foot is in the door.

Reel Structure, Items to Keep in Mind:


Quality vs. Quantity:
You are much better off putting a motion test on the reel that shows merit, rather than a finished piece that has flaws. (---I hired a junior artist simply because his rough motion tests showed an incredibly firm grasp on character animation).

Overall Running Time: Less is More. Please no more than 3 minutes. If you haven’t shown your best work by now, nobody is going to stick around to see it. If you do have work that you are proud of and it must be viewed in its entirety, do a montage (---for under 3 minutes) and then incorporate “full pieces” under a separate heading.

Sound Track: Use a unique "non-abrasive" audio track with imagery for a montage. It keeps the pace moving and adds to the value of your work.

Simplicity of Navigational Design:
Whatever you do keep it simple, too much going on, hunting and pecking to view work is just going to be frustrating and annoy the viewer.

Website with Reel.
Go a step beyond what other people are doing, set up a website to go along with the reel. In most cases professionals will want to see the website first and then the physical reel. (--And it is MUCH easier to email someone "new work is now up on your site, here is the link", then spending the time and expense for making and shipping out new reels)

Advice from Your Instructors:
Ask your professors what they think and listen to their comments. Hopefully they have experience in the industry and can give you honest feedback. Get a “tough skin”, expect criticism. Good teachers aren’t going to tell you something unless it is meant to help you. Your work also reflects back on them. It isn’t in their interests to have you in the marketplace as a representative of school, and their teachings if you can never be hired.


In closing, strive to make all your projects stand out and you will be rewarded working in a profession that you love. It’s not an easy ride, especially in this economic environment, but it does have its own set of rewards.

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Comments (7)
stevemarino - 10:13 AM on Tue 23 Feb 2010  [ message ]
Just found this article by an associate I am friends with... both Michael and the article are very helpful, check them both out when you get a few:

Questions from our Readers (Cynopsis)
Answered by Michael Pollock

Besides calling the company itself or searching on LinkedIn, how can I get the name of the person in charge of hiring at a company?

Don' t give up on the principles of using LinkedIn and of calling directly those are the ways to find that name. Just be open to finding the links however you can and be open to not just calling HR, but finding other insiders that you can ask. But the principle is still the same.

If you can' t find it out frontally by calling HR (and you probably won' t get it that way) then you need to ask other people who work there now. Or you could find people who used to work there. Reach out to them and ask. Keep an eye out for recent hires and ask them who was instrumental in hiring them. When you are at conferences look for people on panels, or fellow attendees, who work at the company you are interested in. Twitter search on the company name, make a connection and ask them.

I have heard it suggested that you find the bar near their office and hang out there at happy hour. Then strike up a conversation when employees show up. But be careful you are not slurring your words you might have stumbled on the hiring manager you will be wanting to impress so I am not necessarily endorsing this tactic.

If I am interviewing at a large corporation, how many interviews will I have before interviewing with the person that actually makes the decision?

The hiring decision is effectively made jointly by all your interviewers you often can' t tell who are the ones that really count. Any one of them could have veto power.

Often the second person you meet is the one who is kinda sorta making the decision except that they may need to run it by some others who could say no: could be other team members, or it could be their supervisor who wants to vet the one or two finalists.

So you have to assume that each person you meet is the key one. In my corporate life I have seen candidates meet with five or six people after the key manager and they each had veto power. Overkill? Probably. A way of stalling a decision? Certainly. But each of those interview reports added to the picture. And don' t ever forget that it is easier for them to say no than to say yes.

Michael Pollock is President of Pollock Spark ( www.pollockspark.com ). He is an Executive Coach and Consultant to Creative and Media professionals.

stevemarino - 9:38 AM on Sun 6 Sep 2009  [ message ]
Glad to hear it was helpful!
KristyBarkan - 7:37 AM on Sun 6 Sep 2009  [ message ]
Nice one - thanks for the advice, Steve! I'm adding a link to this blog post to my website, http://vfxglobal.ning.com
stevemarino - 8:27 PM on Wed 27 May 2009  [ message ]
Correct 'bout the open and closing info. Shaun. Personally i prefer more info at the end and just name phone number and email address at the open. Its all about first impressions and letting peopel be "Wowed" with what you have done.. Keep it simple. Less is more.

In regard to items that "aren't in motion" personally keep them on the website under a separate heading, for example "Photography". Stills tend to stop the momentum of a reel no matter how good. Another approach might be to have on your closing title card something to the extent of "Additional information and still imagery" (---you can use whatever terminology you prefer here) are available at the following" (and then provide your website details....).
neon - 7:31 AM on Thu 14 May 2009  [ message ]
I am in no way an expert, but something they also always tell us is make sure you have a short intro and closing title card with your contact info.

Now that might seem like common sense, and I'm not sure how many reels companies actually receive without this, but I've seen several at the start of my portfolio class.

How do you feel about including traditional pieces or photography on a reel?
stevemarino - 8:26 PM on Mon 11 May 2009  [ message ]
Hey James,

Thanks. Yeah, been speaking with Marcus about ways of making the search engine more robust so students/anyone can locate information easier... You might want to email Marcus as well....

S.
Musick - 8:21 PM on Mon 11 May 2009  [ message ]
Some really good advice here, any way to sticky it for future newbies to find it easier?

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