Fox and James Cameron's movie Avatar (PG-13) sets a new Imax international record by surpassing the US$100 million gross box office mark at Imax theaters internationally this week. The movie hit the Imax milestone on 85 international screens, with a per screen average of about $1.2 million. The global Imax box office total for the feature film has reached $228 million.
James Cameron's 3D Blockbuster Avatar officially toppled the international box record previously held by his Titanic. Avatar was believed to have surpassed Titanic's $1.843 billion total yesterday with the help of some amazing IMAX revenues, including $87 million domestically and $134 oversees, after just 38 days in release.